Rubin is the proud owner of Sunshine Health Spa as well as a Licensed Massage Therapist with over 10 years of experience. Before opening UES of New York in 2018, He graduated from the Swedish Institute and has worked in spas in NYC, wellness centers and He also has a lot of Traditional Chinese Medicine knowledge. Rubin massage is intuitive, yet rooted in a deep knowledge of human anatomy and physiology. His sessions are unique and tailored to His client's needs to facilitate the body's innate ability to heal itself. Many different techniques find their way into his sessions including Swedish, Trigger Point, Reflexology, myo-fascial release, and deep tissue.